Project Description:

Farmers operate in a sluggish economy with increasing competition and government regulation.

GreyMatter’s unique experience in delivering business advice on new product development from concept to launch made it ideally suited to give Farmers a new strategy and direction.

A three month plan was assembled which included:

• Establish a vision and strategy with stakeholders.

• Pre-market testing with focus groups and sales team

• Training of agents and customer support staff.

• Set K.P.I.s and Balance Scorecard measures to ensure objectives are achieved.

Project Results:

• Full commitment of the sales team and customer support staff.

• Highly competitive pricing strategy with appropriate risk assessment.

• Product launch on time and within budget.

Project Skills:

• Market research and customer needs analysis.

• Identification of key issues and application of best practice solutions.

• Evaluation of likely impact on resources, risk and profitability.